Golden Goose Marketing

When it comes to CPA marketing, quality is of the utmost importance.  If you send a lot of low quality leads to an offer, it won’t be long before you’re getting kicked off the offer and possibly even removed from the network (if it happens often enough).  When it comes to the issue of quality, a lot of affiliates get defensive and argue that it’s the merchant’s responsibility to convert the leads once they get them. While there is truth to that statement, affiliates still have some responsibility to promote the offer honestly and to send over the best traffic that they can.

Suppose you’re promoting a free trial offer.  Your goal is to send over people who are willing to try the free trial, but the merchant needs to see a certain number of those users turn into paid customers if they are going to be able to continue the offer.  Although you could potentially visit all the freebie sites and tell people how to abuse the offer, that’s not a good idea in the long-run.  It might get you a lot of initial commissions, but advertisers will quickly dump you when they realize that the people you’re sending are only after free samples.

The way to avoid this is to focus on sending people who seem like they will follow through.  If possible, ask your affiliate manager or the advertiser for more details about the ideal customer.  From time to time, you should also check in to see how the quality of your traffic looks.  If it’s good, don’t hesitate to ask for a payout bump.  Most advertisers can support increased payouts for those affiliates who are truly sending good traffic.

Although it’s tempting to go for the short-term profits, remember that you’re trying to build a long-term business.  In order to do that, you have to think about how you can benefit yourself, the customer, and the advertiser.