Internet Marketing Tools – Hot Trend for 2010 & Beyond
Unless you’ve been completely ignoring the affiliate marketing landscape, you’re well aware of the fact that internet marketing tools rule these days. A lot of people who would never consider an ebook will happily pay hundreds or even thousands of dollars for marketing tools. But why?
If you’re a working affiliate marketer, the amount of time saved by using good tools can be enormous. If you value your time at $100/hour and a tool saves you 2 hours/week in tedious work, you’re going to value that tool at roughly $800/month. It doesn’t mean that you’d be willing to spend $800, but it does mean that you will have no trouble justifying $50/month.
When it comes to ebooks, the ROI can be much more vague. One good tip COULD, in theory, make you a ton of money. Unfortunately, a lot of them don’t even seem to offer much in the way of original information, so the overall transaction can be very disappointing in many cases. When you factor in the time it takes to actually read an ebook, it’s easy to see why some people are cutting back in this area.
Have you personally noticed a difference in your buying habits? Do you get more tools or more ebooks? Let us know in the comments!