Golden Goose Marketing

Lead generation offers are a cornerstone of any CPA marketing network.  Although you will find a fair number of per-sale offers, it’s the lead generation offers that are most popular.  They tend to be a bit easier across many traffic sources, especially since they don’t require users to get out a credit card.

To promote lead generation offers, you need to think about the mindset of your user and how you can locate that user.  Let’s consider a few examples.

• For a scholarship lead-gen offer, you want to find people who are either in high school, or who may have skipped/dropped out of college the first time around.  Sites like Facebook and Yahoo! Answers are especially effective for these markets.
• For auto financing leads, think of who would be in the market to buy a car.  People searching for the names of dealership or car models may be especially likely targets.  Search engine PPC marketing is a great choice for getting at these people.
• Particularly unusual offers can be easy targets for low-volume campaigns.  Take, for example, an offer seeking motorized wheelchair leads.  You’ll find the competition is much lower, but you’ll also find that the volume is lower.  For most of us, that’s just fine (though we’d all love to have a $1000/day campaign).

Have you ever used any peculiar lead gen angles?  Let us know in the comments!