Building Your Internet Marketing System: What You Should Know About Gravity
I recently had the opportunity to discuss my personal internet marketing system with a Clickbank representative, and what she said completely rocked my world. But first, let me tell you a little about how I’ve been using Clickbank as an affiliate.
I do a lot of PPC and SEO to sell ebooks, and I’ve always had a very specific checklist for picking the ones I thought would have the best shot at being winners.
- Good landing page? If not, it’s not going on my to-do list.
- Good payout? 50% or higher commission is a necessity.
- Solid gravity? I usually looked for somewhere in the 30-100 range to avoid “duds” or saturated niches.
It turns out, I was ALL WRONG on the gravity. Although Clickbank tells us that gravity is determined by the success and volume of an offer, they leave out one key detail. Each separate affiliate promoting an offer is counted once. That means that an offer with 100 different affiliates who each make just 1 sale would actually have a higher gravity than an offer with 2 affiliates who make 1000 sales each month. As such, gravity is not all that useful to us affiliates.
Now that I’ve learned to take gravity out of my evaluation, life is much easier. I’m finding all kinds of untapped markets that I would have shied away from before. So, if you haven’t done Clickbank in a while, I’d encourage you to take a second look with this information in mind.