Golden Goose Marketing

A lot of affiliates starting out in CPA marketing like to focus on small payout offers like zip and email submits.  Those offers are frequently very easy to convert, but they can also pose a lot of challenges.  Because they pay out so little, they are very difficult to pair with paid advertising.

Promoting offers with higher payouts can be very profitable, but few affiliates have what it takes to make them convert.  To get started, consider these tips.

• Expensive decisions need trust.  Don’t expect to throw up a short, unprofessional landing page and rake in the cash.
• Expensive decisions frequently need time. Make sure the offer you’re promoting has a long enough cookie, or that you have a plan in place for staying in touch with your prospect (such as email capture).
• High payout offers need more testing dollars. In general, 2-3 times the offer payout is a good testing budget.  There are exceptions, such as cases where a single keyword or traffic source eats the entire budget - but it’s a good average metric.  For that reason, a $100 payout offer needs a much larger testing budget than a $1 email submit offer.

It’s not impossible to promote high payout offers.  In fact, it can be a great long-term strategy if you put in the needed time and effort.  Just make sure you’re delivering quality and professionalism before you expect to see results.