An Unlikely Source of Internet Marketing Training
You don’t have to seek out a guru to get internet marketing training. Obviously, that can be one great way to get training, but there are plenty of resources that can teach us more about effective marketing if we pay attention. In this case, I’m talking about a piece called “The Language of Advertising” that comes to us from Stanford University.
In this piece, they’ve taken different product categories and then figured out which adjectives were used most frequently in those product categories. Big deal, right? Actually, it’s a very useful study in how we market things. The ads they’ve analyzed come from big firms with huge ad budgets – enough money and experience to know what works. This data shows us that something as insignificant as one or two words can make a big difference.
Customers have certain expectations of different types of products. They want their banks to be reliable and trustworthy; they want their meals to be simple, healthy, and easy; and they want their office chairs to be ergonomic and comfortable. Sure, you could go on for several sentences about the way you’ve accomplished those things, and with some big ticket items, you may even have to. In general, though, what you want is to grab the customer’s attention and let them know that your product has what they’re looking for.
Too many of us in affiliate marketing get caught up in systems and courses and methods. While they can be helpful, we have to remember that in the end, we are marketers. When you nail the system and still manage to think like a marketer, you’re poised for success.