Golden Goose Marketing

Because affiliate marketing is so technical and strange to many, the number of new marketers who seek out help in the form of training courses is huge.  But what should a good affiliate marketing program include?  It varies depending on the type of program, so we’ll start off by talking about what you should get in a PPC affiliate marketing program.

• Thorough details about the differences between advertising with Google, Yahoo!, and Bing (unless they specifically focus on one and that’s made clear up front).
• Lessons on optimizing your ads for maximum qualified clicks - not just click-through rate.  You want a high click-through rate, but not at the expense of relevant traffic.
• Quality score insights.  Quality score is more important every day as networks struggle to eliminate low quality advertisers, and advertisers become more competitive with one another.
• Landing page tips, including dynamic keyword insertion.  If a course is telling you to make a simple 5 page site, it’s outdated.  Those old school tactics don’t cut it anymore with reputable search engines.
• Tips on picking good offers and products to promote through PPC.

Although a good course will include much more than this, you should consider these elements the bare minimum.  If you’ve started out in a course that doesn’t include something you see here, it’s probably time to move on to a new course.