Archive for March 8th, 2010
A Great Way to Get Free Affiliate Marketing Coaching
A lot of people pay tons of money for affiliate marketing coaching, but there is actually one very easy way to get coaching for free. What a lot of affiliates don’t realize is that a huge number of e-commerce affiliate programs are run by someone who has experience in the marketing department of the company they work for. Even those run by outsourced program managers generally have close ties to the company.
What does that mean for an affiliate? It means that if you join a merchant’s program, you have access to a huge wealth of information about the company’s marketing. Too often, marketing departments just don’t have the time to branch out into every possible marketing avenue. By talking to the progam managers about what has worked, you’re going to get keen insight that few other affiliates will ever have.
Affiliate managers can tell you what the average customer is like, which customers make the largest average orders, and what promotional methods have been most successful for them. They’ll also be able to tell you about areas they want to explore but haven’t had the time or funds to get around to.
A good affiliate is a partner to the merchant. That means that merchants are generally willing to help out their affiliates in any way possible. Don’t be afraid to make the most of that – far too few affiliates realize what a great resource their affiliate managers and merchants can be.