Golden Goose Marketing

Although a lot of people think you need expensive courses and memberships to learn affiliate marketing, there’s a lot to be learned everywhere you look.  Have you ever heard that statistic about how many hundreds or thousands of ads we all see in a given day?  Take a moment to think about that as a budding affiliate marketer.  That means that every day, you have hundreds, if not thousands of opportunities to learn about marketing from some of the top companies in the business.

Even better, you can learn from sources that aren’t ads.  It may not seem immediately obvious, but consider these methods for thinking critically about the way advertisers and marketers connect with their audiences.

• Watch the magazine and newspaper covers.  A huge amount of thought goes into covers.  What topics resonate with each magazine’s audience?  What are the hopes and fears conveyed on the cover?  What is the demographic for that publication?  And of course, focus on the copy they use to make people pick up the magazine and actually buy.  Words can be powerful.
• The next time you’re in a restaurant, take a look at the clientele.  Is it a certain demographic?  What kind of decor is used?  Is it typical of the decor for restaurants that appeal to that type of clientele?  Don’t be afraid to start generalizing and picking up on trends.
• Look at packaging.  Your landing pages are a lot like packaging.  If you notice certain trends for certain types of products or demographics, keep that in mind when you’re making landing pages for those demographics.

The moral of the story is that you should never stop learning.  Everything you do is an affiliate marketing learning opportunity if you’re thinking.