Golden Goose Marketing

As more and more sites create their own self-serve ad networks, affiliates will have numerous new ways to drive traffic to offers.  The upside is that is presents a lot of opportunity.  The downside is that it can be difficult for affiliates to keep up with all the new developments.  Of course, if you’re an affiliate, online marketing is probably enjoyable so that’s not much of a downside.

When it comes to Facebook, there are a few tips you can remember to improve your campaigns.  Follow these steps and you’ll save hundreds or even thousands of dollars in trial and error.

• Figure out your demographics. Use sites like Quantcast and Compete to figure out who your audience is.  It can be tempting to guess, but remember that the demographic you think would use a site isn’t always the right audience to target.  Start out by following the numbers.
• Use images. Ads with images get far more clicks.  Don’t handicap yourself from the start by skipping the image.
• Test, test, test.  Before you spend much money at all, keep an eye on your click-through rate.  Click-through rate is directly tied to your cost, so it’s crucial that you maximize it from the very beginning of any campaign.
• Be compliant. Just as with any other ad network, Facebook won’t hesitate to ban you if you’re not following the rules.
• Target by groups and fan pages. Everyone thinks of targeting by age and gender, but you can often find bargains and exceptionally tight targeting if you choose interest groups instead.

Advertising on Facebook doesn’t have to be hard.  In fact, if you known your audience well, it can be one of the most effective platforms around.