Golden Goose Marketing

I’m constantly running into marketing newbies who ask me if they should buy a particular internet marketing system.  Usually, the answer is no, but it’s incredibly hard to convince someone of that.  Most of the time, what they’re actually looking for is someone who will look them in the eye and say, “Yes, if you buy that system, you’ll make tons of money and be able to tell your boss to go to you-know-where and then you can be the hero to your wife and kids when you bring home suitcases full of cash.”

I hate to break it to you, but it doesn’t work that way.  There are a ton of incredibly good systems out there, but you have to think it through logically before you whip out your credit card.  Next time you’re thinking about investing in a marketing system, ask yourself these questions.

• Can I afford it and still have enough money to pay my bills and continue advertising and testing new traffic sources? If not, the system probably isn’t going to do you a lot of good.  Why buy an expensive PPC coaching program if you won’t have anything left over to spend on clicks?  Instead, look for a more affordable alternative or skip the product entirely and use your money for testing.
• Am I the audience this product was truly meant for? Even though the sales letters will try to convince you that anyone can use their product, you have to see past that.   If you’re buying a $2000 tool, you’ll need to be spending and earning thousands of dollars before you ever see a slight return on that investment.  Unless you have an extremely large budget, unrelenting discipline, and a solid foundation of marketing knowledge, there’s a good chance that products like that aren’t meant for you.
• Can I return it for a refund if I’m not happy? If not, you should probably steer clear.  It’s true that refunds are no fun for the merchant, but you need to know that if the product doesn’t live up to your expectations, you can get your money back.

Don’t get me wrong – I’m not saying that internet marketing systems aren’t helpful.  Many successful marketers have started out with systems they purchased from other marketers.  Just make sure that you’re shopping in your price range and getting a product that you can actually benefit from.  Look beyond the flashy sales letters and you’ll avoid a lot of heartache down the road.