Archive for October 6th, 2009
What Is CPA Marketing?
It is actually the same basic concept as affiliate marketing were you drive traffic to other advertiser’s websites and if the visitor purchases their product or service you earn a commission, with CPA which means cost per action or sometimes referred to as PPA or pay per action.With the CPA program the advertiser pays for a specific action whether the visitor purchases a product or provides their contact information such as email,name and address or phone number and then you receive a commission for that specific action even if your visitor does not purchase that product.
As the publisher,with CPA marketing you are taking most of the risk and your results are dependent your advertiser’s website or opt in page. The conversions are usually very good and the commissions can range anywhere from $1.00 to $ 50.00 or sometimes more! The biggest drawback to CPA marketing is the networks turn a lot people down when they attempt to sign up for these programs so it is often difficult to get approved by the networks to promote this program.